Product Launch Campaign
Alchemy Produx is a brand owned and operated by Melbourne couple Sara and Tristan, who have combined their backgrounds in fashion design and chemistry to craft their handmade candles, incense and smudge sticks. Available wholesale and retail, the brief was to produce visual assets that would herald the launch of their new range. The imagery needed to be adrogynous and have impact to enable cut-through within the market.
From the beginning of the project we saw incense and smudge sticks defying gravity and flying through the air and Sara and Tristan allowed us the freedom to explore these concepts further. We produced concepts and documented them in mood boards. The shoot was highly Art Directed and we sourced props and executed the complete imagery, working closely with our post production team to produce the finished visual assets.
Photography: CML Studio
Art Direction: Simone Norris