Australia Post


Christmas Gift Guide Campaign

November 2017

The Brief

With more than 3000 retail stores located nationally, Australia Post proudly boasts the largest retail network in the country. In an ever-changing retail landscape, Australia Post was eager to explore exciting new concepts to help advance their key retail and marketing messages.
The Christmas 2017 Gift Guide campaign required visual assets to be created with an editorial flavour and the campaign was to roll out digitally - both through retail and social channels.

Our Role

Charged with a concise brief, CML Studio worked closely with the Australia Post marketing and brand teams to produce video and photography assets.
Scout locations, manage the product and props store, source talent and manage our team of stylists, hair and make-up artists, photographers, videographers and assistants to produce the required executions.
Photography: CML Studio
Art Director: Simone Norris