Australia Post


Small Business Content Creation

February 2017

The Brief

The client required us to photograph a series of images of Melbourne online business Lucas Loves Cars. The imagery was to form the basis of a profile of the business as well as a suite of original, purpose-shot stock imagery for the client to use in various collateral.

Our Role

We consulted with the client at length and worked closely with them as we worked with each of the six individual businesses. We organised the lighting and production crew and our stylist sourced props, consulted on wardrobe and worked with a team to style each business. Our photographer and art director worked closely together across the course of the two day shoot to ensure all components of the job were completed. The final process was for a stringent post-production brief to ensure all imagery was consistent before final file delivery.
Photography: CML Studio
Art Director: Simone Norris