With more than 3000 retail stores located nationally, Australia Post proudly boasts the largest retail network in the country. In an ever-changing retail landscape, Australia Post was eager to explore exciting new concepts to help advance their key retail and marketing messages.
The brief was to celebrate all things Australians do over Christmas and the summer holidays.
Charged with a concise brief, CML Studio worked closely with the Australia Post marketing and brand teams to produce video and photography assets.
Scout locations, manage the product and props store, source talent and manage the stylists, HMU artist, photographer and full post-production requirements.
Photography: CML Studio
Art Director: Simone Norris