Ecommerce Product Photography
During the Christmas peak trading period, Australia Post was to feature a selection of retail products from its own retail store as well as merchants affiliated with AP’s new initiative, Shipster.
Product photography was to appear in digital advertising campaigns across social platforms.
Our role was to identify key products from an extensive list and curate the selection based on criteria in the brief. Each item was shot individually with careful consideration given to the lighting, camera angle and styling. The Image Takers worked closely with the content marketing team to produce an exciting range of imagery to promote merchandise during the lead-up to Christmas.
Photography: CML Studio
Art Director: Simone Norris