Cammino Shoes


Brand Launch

October 2017

The Brief

Designed in Melbourne by Australian designer Katrina Version, Cammino ballet flats are expertly hand-crafted in Italy. “Life is an adventure, walk it your way” was the key message for the brand launch, and the brief was to produce a suite of images - both campaign and product photography - to feature on the website and across social channels.

Our Role

Capturing the brand ethos was the priority of this project. In consultation with the client, CML Studio were excited to source the talent, scout the location, curate the wardrobe and hair and make-up for the shoot, as well as manage the post-production process of the images.


As a start-up shoe label I knew the importance of the photography to the successful launch of my business. I had the branding right but wasn’t sure what style of shoot I would need to position the label. When I approached Clare from CML Studio I knew immediately I had come to the right place to bring my brand to life. Not only did they take the time to understand my brand and vision but they quickly translated that to what would be the best mood and style for launch. Working to a tight deadline they worked incredibly quickly to turn around both my ecommerce shots and then my launch campaign imagery. They gave me guidance on how best to shoot the shoes for the site, which I would not have otherwise known. Every step of the way they delivered over and above my expectations in respect to quality of photography, service and knowledge. I have had nothing but glowing feedback on the imagery of my brand since launching late last year and I am incredibly grateful to them. They were truly a pleasure to work with and I look forward to doing my next shoot.

- Cammino Shoes