Daily Blooms


Mothers Day Campaign

May 2018

The Brief

Courtney Ray, founder and owner of Daily Blooms revolutionised buying flowers in Australia as the first business to create the concept of the daily bunch - the one style of flowers available on the day.
A growing business with locations in Melbourne and Sydney, Daily Blooms required imagery for one of the biggest days on the floral calendar - Mothers Day.

Our Role

With a long standing relationship with Daily Blooms, with several shoots up our sleeve. Courtney is a delight to collaborate with and is always open to new ideas, so when we proposed the concept of a Mothers Day shoot incorporating her own mother and children, she jumped at the chance.
Imagery produced was to form the basis of all marketing messages during the lead up to Mothers Day.
The Image Takers designed and dressed the set, and consulted on wardrobe and hair and make-up across all talent. During the post-production phase, final images were subject to high spec retouching to provide finished visual assets with an extra level of polish.