The definition of joy? Collaborating with Courtney Ray from Daily Blooms.
Courtney, founder and owner of Daily Blooms, completely revolutionised buying flowers in Australia as the first business to create the concept of the daily bunch - the one style of flowers sold on the day.
Courtney realises the need to keep her content fresh and up-to-date and reach out for another website image refresh, including shopping cart imagery. As her time in the most glorious of Melbourne warehouses came to a close (due to a refurb), we all agreed we had to take this opportunity to shoot in this big, old beautiful space one final time.
Having worked with Daily Blooms for several years now on various campaigns, we have a very good understanding of the Daily Blooms brand. A close collaboration with Courtney and the team from Daily Blooms, we worked to create concepts, colour palette, mood boards, wardrobe, hair and make-up direction to produce a suite of compelling visual assets.