Franjo’s Kitchen


Brand Development


The Brief

Launched in 2013, Franjo’s Kitchen is the brainchild of Fran Woods and naturopath Jo Clark. Naturopathically formulated and produced in Melbourne, the brand required fresh imagery and design to further enhance the organic goodness of Franjo’s range of lactation biscuits and crackers.
The brief was to produce an extensive suite of creative assets for marketing and branding, including:
- New website imagery
- Packaging design
- Graphic design, digital and printed
- Sales pack design
- Visual content for social channels

Our Role

The Image Takers were engaged to provide concepts, brand imagery and graphic design elements to unite and elevate the brand. Working closely with the Franjo’s Kitchen team, we consulted on ideas, design, styling, photography and post-production treatment to ensure consistency across all projects.


We have been working with The Image Takers on branding imagery and absolutely love what they have produced for us. After a few minutes of chatting we felt they totally understood our brand and direction and the work they produced has absolutely taken our business to the next level.

- Franjo’s Kitchen