Frankie Jones The Label


AW18 Campaign

May 2018

The Brief

Melbourne fashion designer, Catherine Jones, designs limited edition children's clothing for her label.
A fair trade and ethically responsible label using local artisans and communities, Frankie Jones produces quality pieces consisting of 100% organic GOT’s certified cotton where possible. The brief was to communicate the high quality of the seasonal range, highlighting the detail and wearability. The digital images were to be the driving force of the release via social media platforms.

Our Role

The Image Takers guided the client through the talent selection process. We had a stylist on set to help dress and consult on the scenes and accessories, ensuring the talent and clothing were represented in the best light. We ran a global edit over the images and returned them to the client.