Rollie Nation


Brand Story

Commenced August 2016

The Brief

Rollie is a light and fun Australian shoe brand with a cult following and our brief was to create a series of highly conceptualised digital assets to feature on the website and on social channels.

Our Role

Long-time collaborators with Rollie Nation,
CML Studio have a solid understanding of the brand’s ethos. Always looking for a left-of-centre approach, we were given free rein to devise concepts for their brand photography. We sourced props, created colour palettes and set scenes that were designed to push boundaries.
The post-production process was closely overseen by our Art Director, who ensured the highest standards were maintained.