Rollie Nation


Etta Vee Collab

May 2018

The Brief

Rollie is a light and fun Australian shoe brand with a cult following and our brief was to create bright and bold imagery to herald its most colourful range to date.
Highly developed concepts and art direction were required with the key message focussing on the bold and colourful designs. Both hero and product photography images were required.

Our Role

Long-time collaborators with Rollie Nation, CML Studio have a solid understanding of the brand’s ethos. Always looking for a left-of-centre approach, we worked closely with the branding team to showcase Rollie's latest collab.