Rollie is a light and fun Australian shoe brand with a cult following and our brief was to create bright and bold imagery to herald its most colourful range to date.
Highly developed concepts and art direction were required with the key message focussing on the weightlessness of Rollie’s shoes.
Long-time collaborators with Rollie Nation, CML Studio have a solid understanding of the brand’s ethos. Always looking for a left-of-centre approach, we worked closely with the branding team to devise concepts for the summer campaign. Once concepts were finalised, we sourced talent, built sets and photographed the product.
The post-production process was closely overseen by our Art Director, who ensured the highest standards were maintained.